I'm not a traditional consultant—I'm an operator.
I've been working in business since I was 13, starting in a family-run company and learning early how things actually work behind the scenes.
At one point, we hired someone to build our first website. It didn't work, so I taught myself HTML and rebuilt it from scratch.
That's been a consistent pattern ever since.
I see where things break, figure out why, and fix them in a way that actually holds up.
Over the years, I've worked through the real challenges that come with operating and growing a business: managing complexity, improving systems, supporting customers, adapting to new technology, and making better decisions under pressure.
I'm especially drawn to problems that sit at the intersection of operations, systems, customer experience, and execution.
I value practical thinking, clean execution, and solutions that actually work in the real world.